年度好东西 2026

Commerce campaign for product storytelling and annual brand exposure.

马年 CNY 活动

CNY visual system across festive commerce and gifting touchpoints.

Interactive community campaign connecting creators, users and products.

100+ offline assets and 30+ online placements aligned.

AI workflow from sketches to 3D and motion outputs.

Guidelines for logo, color, type, materials and collaboration.

Public welfare project extending Aurora Blue into sport and youth.

Factory wayfinding with Aurora Blue, direction and brand type.

AI-assisted type generation based on Dewu Sans rules.

CNY card-collection mechanic for benefits and brand IP memory.

Festive gifting atmosphere across boxes, cards and motion touchpoints.

AI workflow for context, prompts, delivery and review.

AI as brand guideline guardian and onboarding assistant.

My Home Field 2026

作为“我的主场”系列延展项目，承接社区内容、品牌 IP 和线上线下活动体验。

The project extends the My Home Field IP into a larger campaign system, aligning online placements and offline assets.

类型 Type
S+ 品牌活动 / 社区 IP / 线上线下整合
S+ campaign, community IP and online-offline integration

角色 Role
项目统筹、视觉系统、延展审核与落地
Project coordination, visual system, rollout review and landing