年度好东西 2026

品牌视觉 / 品牌体验设计师
Brand Visual / Experience

WORK

Commerce campaign for product storytelling and annual brand exposure.

马年 CNY 活动

CNY visual system across festive commerce and gifting touchpoints.

Interactive community campaign connecting creators, users and products.

100+ offline assets and 30+ online placements aligned.

AI workflow from sketches to 3D and motion outputs.

Guidelines for logo, color, type, materials and collaboration.

Public welfare project extending Aurora Blue into sport and youth.

Factory wayfinding with Aurora Blue, direction and brand type.

AI-assisted type generation based on Dewu Sans rules.

CNY card-collection mechanic for benefits and brand IP memory.

Festive gifting atmosphere across boxes, cards and motion touchpoints.

AI workflow for context, prompts, delivery and review.

AI as brand guideline guardian and onboarding assistant.

年度好东西 2026

Top Finds of the Year

围绕平台年度好物评选，建立从主视觉、线上传播到线下互动体验的整合视觉系统。

A commerce campaign for product storytelling, annual brand exposure and online-offline interaction.

类型 Type
S+ 品牌活动 / 社区 IP / 整合传播
S+ campaign, community IP and integrated communication

角色 Role
项目统筹、主视觉、延展审核与落地
Project coordination, key visual, rollout review and landing