年度好东西 2026

Commerce campaign for product storytelling and annual brand exposure.

马年 CNY 活动

CNY visual system across festive commerce and gifting touchpoints.

Interactive community campaign connecting creators, users and products.

100+ offline assets and 30+ online placements aligned.

AI workflow from sketches to 3D and motion outputs.

Guidelines for logo, color, type, materials and collaboration.

Public welfare project extending Aurora Blue into sport and youth.

Factory wayfinding with Aurora Blue, direction and brand type.

AI-assisted type generation based on Dewu Sans rules.

CNY card-collection mechanic for benefits and brand IP memory.

Festive gifting atmosphere across boxes, cards and motion touchpoints.

AI workflow for context, prompts, delivery and review.

AI as brand guideline guardian and onboarding assistant.

Gift Mindset

围绕全年节庆节点建立送礼氛围表达，覆盖礼盒、礼袋、卡片和商城触点，让用户在购买与加购场景中更自然地感知礼赠价值。

A gifting system across festival touchpoints, extending gift boxes, bags, cards and commerce UI into a consistent seasonal experience.

类型 Type
送礼心智 / 包装礼盒 / 节庆触点
Gifting mindset, packaging and festival touchpoints

角色 Role
视觉方案、礼盒体系、触点延展与审核
Visual direction, gift box system, touchpoint extension and review