Info

Portfolio

Li Yilan

品牌视觉 / 品牌体验设计师
Brand Visual / Experience

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WORK

年度好东西 2026

Commerce campaign for product storytelling and annual brand exposure.

马年 CNY 活动

CNY visual system across festive commerce and gifting touchpoints.

我的主场 2025

Interactive community campaign connecting creators, users and products.

有点东西大会

100+ offline assets and 30+ online placements aligned.

AI 创意案例

AI workflow from sketches to 3D and motion outputs.

得物品牌书升级

Guidelines for logo, color, type, materials and collaboration.

极光篮行动

Public welfare project extending Aurora Blue into sport and youth.

得物工厂导视

Factory wayfinding with Aurora Blue, direction and brand type.

得物字体（AI）

AI-assisted type generation based on Dewu Sans rules.

马年大促和潮卡玩法

CNY card-collection mechanic for benefits and brand IP memory.

送礼氛围

Festive gifting atmosphere across boxes, cards and motion touchpoints.

AI + 活动方法论

AI workflow for context, prompts, delivery and review.

AI + 品牌方法论

AI as brand guideline guardian and onboarding assistant.

Li Yilan

马年 CNY 活动

马年 CNY 活动

Horse Year CNY Campaign

围绕马年春节大促，完成节庆主视觉、礼赠氛围、商品会场和社媒传播物料的整合表达。

A CNY visual system across festive commerce, gifting touchpoints and social communication.

类型 Type
节庆营销 / 交易视觉 / 礼赠氛围
Festival campaign, commerce visual and gifting atmosphere

角色 Role
视觉方案、延展设计与动态包装
Visual direction, rollout design and motion packaging