我的主场 2025

品牌视觉 / 品牌体验设计师
Brand Visual / Experience

WORK

年度好东西 2026

Commerce campaign for product storytelling and annual brand exposure.

CNY visual system across festive commerce and gifting touchpoints.

Interactive community campaign connecting creators, users and products.

100+ offline assets and 30+ online placements aligned.

AI workflow from sketches to 3D and motion outputs.

Guidelines for logo, color, type, materials and collaboration.

Public welfare project extending Aurora Blue into sport and youth.

Factory wayfinding with Aurora Blue, direction and brand type.

AI-assisted type generation based on Dewu Sans rules.

CNY card-collection mechanic for benefits and brand IP memory.

Festive gifting atmosphere across boxes, cards and motion touchpoints.

AI workflow for context, prompts, delivery and review.

AI as brand guideline guardian and onboarding assistant.

我的主场 2025

My Home Field

社区活动 IP 视觉体系，连接用户、达人内容与商品场景，并通过 AI 创意辅助活动表达。

Interactive community campaign connecting creators, users and products through a flexible visual system.

类型 Type
社区 IP / 品牌活动 / AI 创意
Community IP, brand campaign and AI creative

角色 Role
项目统筹、视觉系统与动态素材
Project coordination, visual system and motion assets