年度好东西 2026

Commerce campaign for product storytelling and annual brand exposure.

马年 CNY 活动

CNY visual system across festive commerce and gifting touchpoints.

Interactive community campaign connecting creators, users and products.

100+ offline assets and 30+ online placements aligned.

AI workflow from sketches to 3D and motion outputs.

Guidelines for logo, color, type, materials and collaboration.

Public welfare project extending Aurora Blue into sport and youth.

Factory wayfinding with Aurora Blue, direction and brand type.

AI-assisted type generation based on Dewu Sans rules.

CNY card-collection mechanic for benefits and brand IP memory.

Festive gifting atmosphere across boxes, cards and motion touchpoints.

AI workflow for context, prompts, delivery and review.

AI as brand guideline guardian and onboarding assistant.

Horse Year Promo & Trend Card Mechanic

围绕马年大促节点，构建节庆视觉和潮卡玩法表达，将商品利益点、互动机制与品牌 IP 记忆整合到同一套活动视觉中。

A festive commerce campaign combining CNY visual language, benefit communication and a card-collection mechanic for stronger conversion touchpoints.

类型 Type
节庆营销 / 交易玩法 / 活动视觉
Festival campaign, commerce mechanic and campaign visual

角色 Role
视觉系统、玩法包装、延展物料与落地审核
Visual system, mechanic packaging, asset rollout and review