年度好东西 2026

Commerce campaign for product storytelling and annual brand exposure.

马年 CNY 活动

CNY visual system across festive commerce and gifting touchpoints.

Interactive community campaign connecting creators, users and products.

100+ offline assets and 30+ online placements aligned.

AI workflow from sketches to 3D and motion outputs.

Guidelines for logo, color, type, materials and collaboration.

Public welfare project extending Aurora Blue into sport and youth.

Factory wayfinding with Aurora Blue, direction and brand type.

AI-assisted type generation based on Dewu Sans rules.

CNY card-collection mechanic for benefits and brand IP memory.

Festive gifting atmosphere across boxes, cards and motion touchpoints.

AI workflow for context, prompts, delivery and review.

AI as brand guideline guardian and onboarding assistant.

Dewu Factory Wayfinding

围绕得物工厂空间动线与品牌识别需求，将极光蓝、品牌字体和方向信息结合，建立更清晰的空间导视表达。

The project applies Aurora Blue, brand typography and directional information to factory wayfinding, creating a clearer branded spatial system.

类型 Type
导视空间 / 品牌应用 / 场景落地
Wayfinding, brand application and spatial rollout

角色 Role
导视视觉、信息层级、延展规范与落地审核
Wayfinding visual, information hierarchy, extension rules and review