年度好东西 2026

Commerce campaign for product storytelling and annual brand exposure.

马年 CNY 活动

CNY visual system across festive commerce and gifting touchpoints.

Interactive community campaign connecting creators, users and products.

100+ offline assets and 30+ online placements aligned.

AI workflow from sketches to 3D and motion outputs.

Guidelines for logo, color, type, materials and collaboration.

Public welfare project extending Aurora Blue into sport and youth.

Factory wayfinding with Aurora Blue, direction and brand type.

AI-assisted type generation based on Dewu Sans rules.

CNY card-collection mechanic for benefits and brand IP memory.

Festive gifting atmosphere across boxes, cards and motion touchpoints.

AI workflow for context, prompts, delivery and review.

AI as brand guideline guardian and onboarding assistant.

Dewu Type AI

基于得物品牌字体规范，探索 AI 辅助字体生成与字形延展方式，让品牌字体在活动、物料与动态场景中更高效地应用。

The project explores AI-assisted type generation based on Dewu Sans rules, extending brand typography into campaign, material and motion scenarios.

类型 Type
品牌字体 / AI 生成 / 视觉延展
Brand type, AI generation and visual extension

角色 Role
字体规则梳理、AI 生成探索、字形应用与延展审核
Type rule refinement, AI exploration, application and rollout review