年度好东西 2026

Commerce campaign for product storytelling and annual brand exposure.

马年 CNY 活动

CNY visual system across festive commerce and gifting touchpoints.

Interactive community campaign connecting creators, users and products.

100+ offline assets and 30+ online placements aligned.

AI workflow from sketches to 3D and motion outputs.

Guidelines for logo, color, type, materials and collaboration.

Public welfare project extending Aurora Blue into sport and youth.

Factory wayfinding with Aurora Blue, direction and brand type.

AI-assisted type generation based on Dewu Sans rules.

CNY card-collection mechanic for benefits and brand IP memory.

Festive gifting atmosphere across boxes, cards and motion touchpoints.

AI workflow for context, prompts, delivery and review.

AI as brand guideline guardian and onboarding assistant.

Dewu Brand Book Upgrade

围绕品牌资产标准化升级，梳理标志、品牌色、字体、包材、防伪物料、应用场景与供应商执行规范。

The project updates Dewu’s brand asset system through clearer rules for logo, color, typography, materials and production collaboration.

类型 Type
品牌资产系统 / 品牌规范 / 应用延展
Brand asset system, guidelines and application rollout

角色 Role
规范梳理、视觉系统升级、延展审核与供应商协作
Guideline refinement, visual system upgrade and supplier coordination