年度好东西 2026

Commerce campaign for product storytelling and annual brand exposure.

马年 CNY 活动

CNY visual system across festive commerce and gifting touchpoints.

Interactive community campaign connecting creators, users and products.

100+ offline assets and 30+ online placements aligned.

AI workflow from sketches to 3D and motion outputs.

Guidelines for logo, color, type, materials and collaboration.

Public welfare project extending Aurora Blue into sport and youth.

Factory wayfinding with Aurora Blue, direction and brand type.

AI-assisted type generation based on Dewu Sans rules.

CNY card-collection mechanic for benefits and brand IP memory.

Festive gifting atmosphere across boxes, cards and motion touchpoints.

AI workflow for context, prompts, delivery and review.

AI as brand guideline guardian and onboarding assistant.

Aurora Blue Action

以得物品牌色“极光蓝”为核心视觉资产，将品牌识别延展到公益行动、运动场景与青年社群传播中，形成一次高辨识度的大规模品牌色应用。

The project expands Dewu’s Aurora Blue into a public welfare campaign, connecting brand color, sports culture and youth community communication.

类型 Type
品牌色应用 / 公益行动 / 社媒传播
Brand color application, public welfare campaign and social communication

角色 Role
视觉系统、传播物料、应用延展与落地审核
Visual system, communication assets, application rollout and review