年度好东西 2026

Commerce campaign for product storytelling and annual brand exposure.

马年 CNY 活动

CNY visual system across festive commerce and gifting touchpoints.

Interactive community campaign connecting creators, users and products.

100+ offline assets and 30+ online placements aligned.

AI workflow from sketches to 3D and motion outputs.

Guidelines for logo, color, type, materials and collaboration.

Public welfare project extending Aurora Blue into sport and youth.

Factory wayfinding with Aurora Blue, direction and brand type.

AI-assisted type generation based on Dewu Sans rules.

CNY card-collection mechanic for benefits and brand IP memory.

Festive gifting atmosphere across boxes, cards and motion touchpoints.

AI workflow for context, prompts, delivery and review.

AI as brand guideline guardian and onboarding assistant.

AI Event Methodology

沉淀 AI 在活动项目中的协作流程，从项目背景理解、创意发散、视觉生成、物料延展到审核复盘，提升复杂活动的交付效率。

An AI-assisted campaign workflow for context building, creative exploration, visual generation, asset rollout, review and project retrospection.

类型 Type
AI 流程 / 活动方法论 / 效率工具
AI workflow, campaign methodology and efficiency tool

角色 Role
流程梳理、提示词结构、交付模板与复盘沉淀
Process mapping, prompt structure, delivery template and retrospective