年度好东西 2026

Commerce campaign for product storytelling and annual brand exposure.

马年 CNY 活动

CNY visual system across festive commerce and gifting touchpoints.

Interactive community campaign connecting creators, users and products.

100+ offline assets and 30+ online placements aligned.

AI workflow from sketches to 3D and motion outputs.

Guidelines for logo, color, type, materials and collaboration.

Public welfare project extending Aurora Blue into sport and youth.

Factory wayfinding with Aurora Blue, direction and brand type.

AI-assisted type generation based on Dewu Sans rules.

CNY card-collection mechanic for benefits and brand IP memory.

Festive gifting atmosphere across boxes, cards and motion touchpoints.

AI workflow for context, prompts, delivery and review.

AI as brand guideline guardian and onboarding assistant.

AI Creative Cases

围绕“我的主场”社区活动创意，从挂饰、IP 3D 化、文生图到动态视频生成，借助 AI 完成创意发散和视频化表达。

The project explores an AI-assisted workflow from sketches and prompts to 3D-style assets and motion outputs.

类型 Type
AI 创意 / 活动视觉 / 动态素材
AI creative, campaign visual and motion assets

角色 Role
AI 创意探索、视觉方案、动效生成与后期整合
AI creative exploration, visual direction and motion generation